50 Cent Horror Movie ‘Skillhouse’ From Ryan Kavanaugh’s GenTv Sets Summer Release Via Fathom – CinemaCon (Exclusive)
Published by Deadline on Mar 31, 2025 12:45 PM
50 Cent Horror Movie ‘Skillhouse’ From Ryan Kavanaugh’s GenTv Sets Summer Release Via Fathom – CinemaCon
Anthony D’Alessandro
Editorial Director/Box Office Editor
Deadline
March 31, 2025 11:45am
EXCLUSIVE: The GenTv horror movie Skillhouse is getting a nationwide release on July 11 via Fathom Entertainment.
Starring Curtis “50 Cent” Jackson and social media notables Bryce Hall and Hannah Stocking — who together count over more than 100 million followers — Skillhouse is billed as a high-stakes social media nightmare. Ten influencers are lured into a sinister content house and forced to compete in lethal social media challenges — because in Skillhouse, clout isn’t just currency, it’s survival.
Josh Stolberg (writer of Saw X, Jigsaw) directs. The pic also stars Neal McDonough (Captain America: The First Avenger, Justified), McCarrie McCausland (Army Wives, The Originals), and combat sports fighter and celebrity influencer Paige VanZant.
Skillhouse is produced by GenTv founder Ryan Kavanaugh, Shane Valdez, along with Jackson and Brad Baskin.
“Skillhouse has been a revolutionary film project from the outset – one that is thrilling and compelling for anyone on social media and horror fans of all ages,” said Kavanaugh. “Skillhouse is more than just a horror film, the project is right for the times and breaks barriers by leveraging the power and appeal of influencers and immerses them into the story. GenTV is very pleased to work with the team at Fathom in creating a special theatrical engagement for this film.”
Said Ray Nutt, CEO of Fathom Entertainment: “Horror has always been a genre that captivates moviegoers, but never has Fathom distributed to movie theatres a project quite like Skillhouse. Social media permeates our society today, and influencers have changed the dynamics of how many choose the brands they purchase and the content they consume. The brilliant Skillhouse concept is ripe for exploration on-screen and is a success story in leveraging innovative ways to reach audiences and engage with them. Fathom is proud to work with the GenTv team to bring this film to audiences on July 11.”
Skillhouse’s first eight minutes debuted on Gentv.com in 2024 and garnered more than 100 million views, rivaling films with $50+ million marketing budgets. Shot in Sway House where TikTok royalty Bryce Hall, and many others, first rose to fame, the film’s setting blurs the line between reality and fiction.
Also opening on July 11 is Warner Bros/DC Studios’ Superman from James Gunn.